Industry or market research

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Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:

  • Macroenvironment
    • economy
    • government
    • law
    • technology
    • ecological
  • Market Analysis and Competitor analysis
    • market definition
    • market size
    • market segmentation
    • industry structure and strategic groupings
    • Porter 5 forces analysis
    • supply chain
    • competition and market share
    • competitors' strengths and weaknesses
    • market trends
  • Consumer Analysis or Marketing research
    • nature of the buying decision
    • participants
    • demographics
    • psychographics
    • buyer motivation and expectations
    • loyalty segments

see also: marketing, marketing research, marketing management

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